Dad Labs

Dad Labs

Real dads give sound advice from the Dad Labs. Discover the joys of potty training. Enjoy and old fashioned family road trip. Install that newfangled car seat.

Join Daddy Owen, Daddy Troy, Daddy Gregg and the Gear Daddy as they explore parenting for the new century.

America is seeing a fundamental shift in the role of men in parenting. While many in the media and academia have observed this trend, no company has emerged to meet the needs of these "New" fathers, the modern dads. Enter DadLabs, Inc., a start-up company dedicated to providing creative media content and information products to serve this new generation of "Super Dads."

Founded in 2004 by Troy Lanier, Clay Nichols and Brad Powell, DadLabs aims to be the voice of the new fatherhood. The company was founded on the core value that parents must be the primary movers in the lives of their children and fathers must play a leading role in this journey. The team at DadLabs is committed to assisting the busy father by providing him with accessible and digestible information and parenting ideas. DadLabs will not only inform and entertain fathers, but will also foster creative father/child activities through retail products. All three founders have been long time teachers at Austin's St. Stephen's School and combined have seven small children.

Join us in the Dad Labs for a healthy dose of Daditude!